Sales Plan:

Accurately identifying a property’s attributes and value in order to effectively prospect users and provide continued market exposure are always key issues in marketing any commercial property for sale. Market exposure will help generate interest from potential buyers. The following steps will be taken by Hutchins Commercial Realty. (HCR) to market the available property:

  • Marketing Package – Develop a sales package including a fact sheet, market data, location map, aerial and ground level photographs, and property brochure.
  • Broker Mailer – Including general sales information, brochure, etc., to be sent to all commercial sales brokers in the Dayton and surrounding markets.
  • Broad and Target Market Advertising – the characteristics and attributes of every property will be marketed appropriately in print, direct mail or electronic mail campaigns.

Market Exposure:

Marketing efforts include regular contacts with news and magazines in the applicable target market for your property. It is important that a public relations campaign work hand-in-hand with prospecting efforts of the sales and leasing staffs. Press releases will distributed on a regular basis, to the appropriate media announcing building sales, new leases, building updates, and any other newsworthy items. Placement of advertisements in appropriate media announcing availability shall also be used to reach potential tenants throughout the market. Each property shall be placed on local and national affiliated websites including the HCR Website, Loopnet, and many others.

Networking and Referral:

Members of HCR attend numerous association meetings and club functions. Specifically, consultants actively participate in the Chamber of Commerce, Institute of Real Estate Management, Commercial/Industrial Committee of the Board of Realtors, National Association of Industrial and Office Parks, Downtown Dayton Partnership, Dayton Rotary and many others. This networking expands our ability to solicit interest in your property.


We place a very high priority on client communication. Our database allows us to report all sales activities to our clients on a regular basis. These activity reports include comments so an owner can readily see what potential buyers are saying about their property, about the market, or business conditions in general. Market study reports will be provided to our clients for the market area surrounding their property.


The successful marketing of the property will require strong cooperation from outside brokers. Therefore a full-scale broker mailing will be initiated.